By wilson | Marketing Fails, Marketing Technology
Finding the right technology to use your customer data and communicate your brand voice authentically is daunting. It’s hard to know where to even start. In this episode of Wilson Bridge, we identify five things you can do to ensure that your brand personality is aligned with your Martech solution or platform.
These five keys are a great start. You can read more about them in the blog post, Brand Marketer’s Biggest Challenge is not About Brand.
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Sources
Mary Meeker Internet Trends
Bynder and OnBrand Report
Scott Brinker Martech Landscape
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