THE CHALLENGE
Teradata Labs is an innovative technology space that’s driving big change in the big data space. However, the initiative struggled to escape the “just a data warehouse” identity of its parent brand. Teradata Labs needed a new brand identity and relaunch that visually showcased their drive and passion to push the edge of what’s possible.
THE SOLUTION
We collaborated with Teradata to create a new brand identity for Teradata Labs and launched the new look and feel using a multifaceted event marketing strategy.
SERVICES USED Brand Identity | Kick-Off Video | Event Strategy | Event Marketing
