Customer Engagement Optimization bridges the gap between a brand’s personality and the technology used to communicate that personality. The first step is to understand how a brand interacts with customers and delivers value. With that understood and defined, brands then need to determine the marketing technology required to meet those objectively and authentically—not a simple task when the space has upwards of 5,000 vendors and counting.

We also discuss how Customer Engagement Optimization works on social, or not, and recall the time a mobile carrier fired some customers it didn’t like.

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Brand references and resources

De Beers:
Martech 5000 (2017):
Got Milk:

Wilson Resources and Links

Wilson Advertising:
Customer Engagement Optimization:
Our Work:
Contact Us:

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