Brand first means that your market position is created through your brand personality, which revolves around three critical aspects:

1. A Purpose-Driven Culture
2. Unification Across the Business
3. Customer Engagement Optimization

See and hear our approach to becoming brand first in this episode of the Wilson Bridge, and how one car company’s brand purpose manifests itself authentically through all of their communication and touch points.

To learn more about branding and creating brand value, check out our eBooks or subscribe to our video/podcast, The Wilson Bridge.

Additional Resources

Five Gates of Branding—Discover the steps to renewed growth.

Brand Purpose Matters ebook

Brand Purpose Matters—See why brand purpose matters and how to find yours.

Wilson Bridge, Brian Drew and Devin Meister, directed by Jason Kimerling, discuss aligning marketing tech stacks with brand personality.

Wilson Bridge Videos—Watch our latest take on branding, marketing and technology as it happens.

Wilson Bridge Podcast

Wilson Bridge Podcast—Get the same great content on the go.

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