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Creating Ohio's Largest Playground


The Warren County Convention Center and Visitors’ Bureau faced declining tourism numbers. As the organization relied on taxes on hotel stays in the area to stay afloat, this presented a critical problem. The county boasted numerous attractions, events, hotels, and shopping experiences, but current campaigns weren’t getting this story across to potential visitors.


We launched a multi-channel rebranding strategy that focused on all the county has to offer. Warren County lies within a day’s drive of 60% of the U.S. population. To encourage multiple overnight stays for these travelers, we rebranded the area as “Ohio’s Largest Playground.” We redesigned the website to be responsive, launched digital ads, print ads, and created collateral, videos, radio spots, and targeted SEO/SEM to get fresh eyes on the brand’s new look and feel.

SERVICES USED Identity Management | Brand Strategy | Competitive ResearchWeb Design and Development | Digital Marketing Advertising


The fresh, exciting rebranding campaign resulted in huge wins for the organization, including:

$1 billion in yearly tourism dollars generated throughout the region for the first time ever!
33% increase in organic web traffic
Award-winning campaign recognized by both tourism and CVB association.

All Work

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