Brand Ignite: Parallel Steps to Customer Engagement Optimization

When Wilson Advertising enters the branding process with clients, we parallel the branding steps with steps to customer engagement optimization, ensuring that the brand has a clear roadmap and platform to communicate the brand personality.

 

Parallel Steps Include:

Brand Ignite Steps

• Discovery
• Create
• Awareness
• Bridge

Customer Engagement Optimization Steps

• Market Strategy Report
• Quality Voice Assessment
• Martech Playbook
• Executive Decision Tree

One of the most exciting pieces of this process is the development of the Martech Playbook. It serves as an audit and offers guiding principles to help marketers develop a cohesive and achievable plan for moving their marketing through the ever-expanding marketing technology landscape. Paired with an Executive Decision Tree, it enables organizations to be the most efficient with their efforts and optimize their customer engagements.

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Brand References and Resources

Martech 5000 (2017): https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/

Wilson Resources and Links

Wilson Advertising: http://wilsonadv.com
Customer Engagement Optimization: http://wilsonadv.com/category/customer-engagement-optimization/
Our Work: http://wilsonadv.com/our-work/
Contact Us: http://wilsonadv.com/contact-us/

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